Later in 1954, Ray Kroc became the first official franchisee appointed by Dick and Mac McDonald in San Bernardino, California. The company’s first McDonald store was built in 1940 by the original McDonald brothers, Dick and Mac. The company’s mission and vision is striving to be the world’s best quick service restaurant and formalizing their beliefs into “People Vision and People Promise.” “Quality, Service, Cleanliness and Value (Q.S.C. McDonald has been a well-known and valuable brand for over half a century.
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